The Future of Streaming and Ad-Supported Content

Recently, the OTT market has shown remarkable growth.

An environment has been created where content can be enjoyed regardless of location.

As OTT platform prices continue to increase,

more users are looking at ad-supported free services.

This post explores the growth of OTT and the reasons free streaming is gaining attention.

How did OTT services begin?

OTT started as an internet-based alternative to traditional broadcasting.

Thanks to mobile and tablet accessibility,

OTT became a mainstream choice.

Especially as people spent more time at home during COVID-19,

OTT viewership expanded significantly.

Pros and cons of OTT usage

The biggest advantage of OTT is the freedom to choose what you want to watch.

Multiple OTT platforms release new shows and movies regularly.

There are also some limitations.

Price increases and pay-per-view models add pressure.

User sensitivity to pricing continues to grow.

What are free streaming services?

Free platforms allow viewing in return for advertisements.

Content becomes accessible without subscription fees.

FAST services are becoming more popular.

Although ads appear, users save money while platforms earn revenue.

Why is FAST becoming popular?

FAST services are quickly settling into the market.

As more people look for free entertainment after the pandemic, ad-based platforms gained focus.

New services like KT’s “Gi Live” are becoming attractive options.

A wide content range boosts usage.

Final thoughts

Cost pressure drives users toward free platforms.

Finding the Subscription Cost right platform is part of the experience.

We can expect streaming services to become even more diverse and accessible.